The logo reflects the company, the team and the product they made therefore it is vital to understand the importance of its design. A great logo must be unique, clean and it must be able to deliver the message instantly when a potential client is looking at it. The client’s first interaction is with the logo so it must be impressed from the very first eye-contact. Creating a good logo is a very difficult task, sometimes a lot harder than a full web design project so that’s why a good design will cost more than most clients think.
In this article you can see a small but great collection of logos made using creative and sometimes intricate typography but keeping the simplicity and elegance by using black tones.